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Top marketing takeaways from High Point Market

Top marketing takeaways from High Point Market

The panel DIY PR for Designers, with Jocelyn Hutt, Nile Johnson, Jacki Paulsen. Jennifer Smiga and Laurie Laizure. Image courtesy of Corral. By Cecile Corral High Point Market isn’t just for spotting trends—it’s also a place to sharpen your...

Rivergate Marketing to Present Strategy Session at 2025 CSIA Marketing Workshop

Rivergate Marketing to Present Strategy Session at 2025 CSIA Marketing Workshop

Georgia Whalen, Christine McQuilkin, and Kirsten Leroij to lead “Building Your Essential Marketing Strategy Step by Step” at CSIA’s second annual Marketing Workshop in San Diego, California, on June 3, 2025. Arlington, MA - May 29, 2025 -...

ComCom warns 2degrees over satellite marketing

ComCom warns 2degrees over satellite marketing

Now it's 2degrees in the LEO promises naughty seat The Commerce Commission has warned 2degrees that its May 2023 “No Giant Wait” advertising campaign may have breached the Fair Trading Act. The advertising claimed the telco would be able to offer...

Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies

Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies

Campaign Middle East has successfully concluded its third event of the year – Campaign Breakfast Briefing: Marketing Strategies 2025 – which witnessed a room full of client-side marketers, agency and adtech leaders reaching a consensus to get back...

Danbatta: EmoSIM Will Provide Innovative, Affordable Services to Underserved Markets

Danbatta: EmoSIM Will Provide Innovative, Affordable Services to Underserved Markets

Emma Okonji Former Executive Vice Chairman, Nigerian Communications Commission (NCC), Prof. Umar Danbatta, has assured Nigerians that the launch of EmoSIM, Nigeria’s first out-bound travel eSIM, would provide innovative and affordable...

Marketing in Maritime Appoints Advisory Board to Steer Next Phase of Industry Community 

Marketing in Maritime Appoints Advisory Board to Steer Next Phase of Industry Community 

Featuring leading experts from across the maritime and marketing industries, the Advisory Board has been created to provide advice and guidance as Marketing in Maritime expands its event activity and prepares to launch a learning and professional...

Richland One communications team wins 16 state PR awards

Richland One communications team wins 16 state PR awards

Pictured (l-r) are Karen York, executive director of communications; Rich Owensby, broadcast communications specialist; Ilyssa Weiner, public information manager; Amber Mackey, marketing coordinator; Gwendolyn Etheredge, executive assistant; and...

The Drum Awards for Marketing judges share what CMOs are really thinking in 2025

The Drum Awards for Marketing judges share what CMOs are really thinking in 2025

Our 2025 awards juries are made up of marketing leaders from around the world and, as part of our Judge of the Day series, we have been quizzing them on how they’re tackling today’s toughest challenges. Here, we bring together the key trends from...

Like athletes, students seeking jobs in sports marketing need to love the ‘grind’ 

Like athletes, students seeking jobs in sports marketing need to love the ‘grind’ 

Suffering through hundreds of rejection letters without giving up. Volunteering to cover a struggling sports team for no money and little fan interest. Working for hot dogs and soda for the opportunity to write about your college football team....

Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard...

Unicommerce inducts two senior leaders to head Operations and Marketing

Unicommerce inducts two senior leaders to head Operations and Marketing

Image Courtesy: Unicommerce The executive team at Unicommerce eSolutions Limited has grown, the company has stated. The business has appointed Divya Sharma to handle Unicommerce’s marketing department and Abhishek Mangaraj to oversee operations...

The Drum Awards for Marketing APAC 2025 winners revealed

The Drum Awards for Marketing APAC 2025 winners revealed

Ikea Singapore scooped the Grand Prix and Bursty landed the President’s Award at The Drum’s flagship awards show in Asia. Taking home the Grand Prix this year is ‘The Resten Bag’ by The Secret Little Agency for Ikea Singapore. Its ‘Complete Sleep’...

Marketing in 2025: A Personalized, Interactive, and Immediate Landscape, According to Marketing Director Alessandra Barreto

Marketing in 2025: A Personalized, Interactive, and Immediate Landscape, According to Marketing Director Alessandra Barreto

Share Share Share Share Email In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build brand loyalty,...

Thelonious Himself Shines in Craft OJC Reissue — A Must-Have for Jazz Vinyl Collectors

Thelonious Himself Shines in Craft OJC Reissue — A Must-Have for Jazz Vinyl Collectors

Before diving into the many reasons why you should consider picking up a copy of Thelonious Himself, the classic 1957 (mostly) solo piano LP by Thelonious Monk—now beautifully restored as part of Craft Recordings’ Original Jazz Classics (OJC)...

Consumer Trust in Fashion Marketing: Influencers vs. Brand Advertising

Consumer Trust in Fashion Marketing: Influencers vs. Brand Advertising

Leena Jain, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion...

Sheraton Oman Hotel appoints new Marketing Manager

Sheraton Oman Hotel appoints new Marketing Manager

Muscat: Sheraton Oman Hotel is pleased to announce the appointment of Aziza Gharbi as the hotel’s new Marketing Manager. Aziza holds a Master’s degree in Tourism Management and brings over a decade of experience in the hospitality industry. She...

The marketing mission remains clear

The marketing mission remains clear

DKMS Africa is a qualifier in the 2025 Marketing Achievement Awards in the Excellence in Integrated Marketing category for its 360° Patient Appeal and Excellence in Purpose-led Marketing for its World Blood Cancer Campaign. The awards take place...

Zurich North America names Chuck Kaiser Chief Communications Officer

Zurich North America names Chuck Kaiser Chief Communications Officer

Kaiser brings years of financial services, agency and technology experience to the role. He will lead the insurance provider's communications strategy in North America. SCHAUMBURG, Ill., May 27, 2025 /PRNewswire/ -- Zurich North America is pleased...

Going straight to the brain for marketing insights

Going straight to the brain for marketing insights

Neuroscience is increasingly showing that the self-reported studies that form the backbone of marketing research are flawed. Dr Shannon Bosshard, founder and managing director, of Neuroconsulting Australia, presented a series of compelling...

The Best Mass Email Sending Tools – As Rated By Our Experts

The Best Mass Email Sending Tools – As Rated By Our Experts

Our journalism is supported by our discerning readers, purchases you make through our links may earn Guardian Nigeria a commission Email marketing remains one of the most effective channels for reaching customers, with businesses generating an...

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