AGP Executive Report
Last update: 3 hours agoEvent Marketing: Registrations may be falling short not because events lack value, but because promotions fail to explain it, Freeman’s report says. Replace vague promises like “networking” with specifics on who attendees will meet, what they’ll learn and how it will help them. Agency Strategy: ECHOS Communications founder Rob Reedy says agencies serving active-lifestyle brands need to think like marketers, connecting brand goals and communities with stories that feel authentic. Brand Visibility: A Zen Media study of 3,000 AI responses found the leading plastic surgeons and clinics appeared in just 8% and 5% of recommendations, highlighting how difficult it can be for brands to surface in AI-driven discovery. Creative Recognition: Marquette University’s marketing and communication office won four CASE District V awards for photography, a brand campaign, magazine storytelling and a participatory art project. Media Mix: Indian insurer ACKO is putting 80% of its media spend into creators and connected TV, a notable bet on personality-led content and streaming reach.
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