Dating & Culture: Hinge is leaning into pre-date “despair” with a new documentary-style campaign, spotlighting Gen Z skepticism and burnout before connection. Healthcare Comms: NESHCo’s “The Craft of Connection” conference heads to Burlington, May 27–29, with a focus on trust, storytelling, and human-centered patient communication. Banking Marketing: DFCC Bank racks up multiple ACEF Global Customer Engagement Awards, including a Gold for its DFCC ONE app and Silver wins tied to women, youth, environment, and community. Consumer Pressure: India’s petrol and diesel jump Rs 3/litre (CNG up Rs 2/kg), with retailers still absorbing losses and inflation pressure likely to ripple through freight. PR & Risk: The UK Post Office signs a £2.4m crisis PR contract while facing legal claims from Horizon scandal victims. Digital Rules: Australia’s branded SMS sender ID registration deadline is today—miss it and legitimate texts may show as “Unverified.” Brand Trust Online: SAP says Australians are increasingly ignoring irrelevant emails, pushing marketers toward real-time, behavior-based personalization.