The MarCom Journal

AGP Executive Report

Last update: an hour ago

Campaign Impact: TNT’s network-lag campaign, which used paranormal creator Ed Caluag in a haunted-house story, won gold at the SMARTIES Philippines for influencer marketing. AI Brand Visibility: PR Newswire has made its AI visibility report available in Canada, while Getfluence and Meteoria are pairing AI-search measurement with media placements—reflecting marketers’ growing focus on how brands appear in AI-generated answers. Marketing’s AI Test: New coverage highlights a widening challenge: marketers are adopting AI faster, but measurement is lagging, and some retail marketers’ priorities appear out of step with what consumers value. Brand Building: WARC and LinkedIn’s new research examines how B2B brands can become more “buyable,” as other reports point to the work needed to earn Gen Z loyalty.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.

3 hours ago

Perspectify News

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4 hours ago

Best Cybersecurity Marketing Agencies for B2B

Information Security Buzz |

Owner: David Turner info about owner

Information Security Buzz

Pending

Owned By	David Turner through Bora Design SL
Year Founded	2013
Website	informationsecuritybuzz.com
Domain Registration Year	2012
Access Type	open
Publication Location	Spain, Valencia
Owner Country	United Kingdom

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4 hours ago

Des Moines schools names bilingual communications specialist

Business Record - Iowa |

Owner: Connie Wimer info about owner

Business Record - Iowa

Neutral

Owned By	Connie Wimer through Bussiness Publications Corporation Inc.
Year Founded	1983
Website	businessrecord.com
Domain Registration Year	1997
Access Type	hybrid
Publication Location	United States, Iowa, Des Moines
Owner Country	United States

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4 hours ago

‘Why 80% of marketers don’t have a proper marketing plan’

Marketing Week |

Owner: Centaur Media plc info about owner

Marketing Week

Center-left

Owned By	Centaur Media plc (Christopher Mills through Harwood Capital, Aberforth Partners are 2 largest shareholders)
Year Founded	1978
Website	www.marketingweek.com
Domain Registration Year	1999
Access Type	hybrid
Publication Location	United Kingdom, London
Owner Country	United Kingdom

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an hour ago

Major TCPA Win for Businesses: Seventh Circuit Rules Marketing Texts Are Not Telephone Calls

JD Supra - California |

Owner: Aviva Cuyler info about owner

JD Supra

Neutral

Owned By	Aviva Cuyler through JD Supra LLC
Year Founded	2006
Website	https://www.jdsupra.com/
Domain Registration Year	2006
Access Type	open
Publication Location	United States, California, Sausalito
Owner Country	United States

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2 hours ago

The Future of Legal Marketing with LMA CEO Ashley Stenger

JD Supra - California |

Owner: Aviva Cuyler info about owner

JD Supra

Neutral

Owned By	Aviva Cuyler through JD Supra LLC
Year Founded	2006
Website	https://www.jdsupra.com/
Domain Registration Year	2006
Access Type	open
Publication Location	United States, California, Sausalito
Owner Country	United States

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5 hours ago

The Economics of AI Video in Corporate Marketing: Managing Generative Production as a Business Process

The European Business Review |

Owner: Ya-Chen Liu info about owner

The European Business Review

Neutral

Owned By	Ya-Chen Liu through EBR Media Ltd
Year Founded	2002
Website	https://www.europeanbusinessreview.com/
Domain Registration Year	2004
Access Type	open
Publication Location	United Kingdom, London
Owner Country	United Kingdom

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9 hours ago

Marketing Budgets Simplified: A Clearer Path for Businesses

Fort Worth Business Press - Texas |

Owner: Richard Connor info about owner

Fort Worth Business Press - Texas

Neutral

Owned By	Richard Connor through DRC Media
Year Founded	1988
Website	fortworthbusiness.com
Domain Registration Year	2000
Access Type	hybrid
Publication Location	United States, Texas, Fort Worth
Owner Country	United States

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7 hours ago

GCPS Hires Marketing Firm for $118,800 Campaign to Keep and Attract Students

Deep Creek Times - Maryland |

Owner: Sarah Myers info about owner

Deep Creek Times - Maryland

Pending

Owned By	Sarah Myers
Year Founded	2017
Website	deepcreektimes.com
Domain Registration Year	1997
Access Type	open
Publication Location	United States, Maryland, McHenry
Owner Country	United States

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INFLUENCEMEDIANEWS.COM

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3 hours ago

Slate360 Provides Insights on Why Pre-Show Marketing Matters for Healthcare Tradeshows, Including a Step-By-Step Methodical Process to Develop Effective Pre-Show Marketing, Common Mistakes, and FAQs

GlobeNewswire, Inc.

6 hours ago

Orange Marketing Earns HubSpot Nonprofit Industry Specialist Badge

EIN Presswire

7 hours ago

WellSpan names Roderic Olvera Young Senior Vice President and Chief Marketing and Communications Officer

GlobeNewswire, Inc.

Would a Social Media Ban Actually Keep Kids Safe?

European Commission’s Plan for Safe Social Media: The EU Kids ACT

Discover Affinity Group Publishing

When Journalists Become Agents

Grandparents are glued to their phones. Families are worried.