AGP Executive Report
Last update: 7 hours agoAI & Brand Discovery: A Shenzhen conference will explore how brands can earn accurate mentions in AI assistant recommendations, as communications leaders in a new Asian agency network warn that AI visibility does not guarantee trust. Responsible Marketing: Nigeria’s advertising regulator urged practitioners to protect originality, transparency and public trust as AI use grows. In Australia, major brands and media groups backed a new accreditation for making accessible content standard across formats. Campaigns & Activations: Heineken 0.0 turned a remote Southland hut into a taproom as it expands on tap to more than 100 New Zealand venues. Nescafé is targeting Gen Z with a multi-channel iced coffee campaign, while Hershey’s Kisses brings its playful romance platform to Diwali. Customer Growth: Bango and Ooredoo struck a deal to offer subscription bundles across markets serving nearly 150 million customers, aiming to boost engagement and retention. Creative Industry: Canva announced cuts or relocations affecting 1,271 roles—22% of its global workforce—as AI reshapes creative software, with Australian marketing and creative teams among those affected.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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