AI in Marketing & Sales: Janus Henderson rolled out PRISM, an AI client-intelligence and engagement platform for distribution teams, aiming to prioritize outreach and keep sales/marketing communications consistent; it also launched LIBROS for investment research, built with Percepta and Claude. Cause-Driven Telecom Marketing: G-Force Communications partnered with Warrington Youth Zone, donating £20 for every new business mobile connection in WA1–WA16 through its “Wired Together” cause-related program. Brand, Culture & Collaboration: Alto launched an artist-collab watch with sculptor Bernar Venet, using a micro-sculpted dial as the centerpiece of the product story. Media Business Models: Garbage Day turned a newsletter into a paying-subscriber media company, with advertisers buying placements and a podcast/premium intelligence arm supporting growth. Copyright & In-Store Comms: The Philippines’ IPOPHL reminded businesses that playing music publicly can trigger multiple licensing rights holders, even when music comes from streaming or personal playlists. Local MarCom in Action: TEDCOR’s “One Mile, One Minute” campaign won a Wisconsin Tourism award, citing strong video and social engagement from rural storytelling. Tech & Trust: A $280M settlement followed Microsoft’s “fake Windows error,” underscoring how user-facing messaging can become a major legal and reputational risk.