AGP Executive Report
Last update: 5 hours agoAI Skills Push in Marketing: Adobe and LinkedIn rolled out a free AI training program for marketers via LinkedIn Learning, as AI-literate job posts surge and only a small share of marketers have added AI skills to their profiles. Retail Media Measurement: NIQ and Unlimitail teamed up to improve retail media accountability, aiming to connect campaign metrics to real business impact using interoperable data and AI analytics. Agency Growth & Leadership: Collaborate appointed Gregory Mardikian as GM for Middle East and Africa, while PKA expanded multimedia leadership and operations staffing to boost creative and delivery. Tech in Public Spaces: LaGuardia Airport tested interactive AI hologram “Bridget” for guest services and wayfinding, signaling a new phase of passenger assistance. Quick-Commerce IPO Watch: Zepto filed updated IPO papers, spotlighting the economics behind 10-minute grocery delivery as it scales dark stores and users. Cybersecurity Spending: A Hoffman Agency study found most organizations plan to increase cybersecurity investment, with many also looking to switch vendors amid AI-driven threats. Brand & Product Moves: Haleon expanded Pronamel with Clinical Enamel Strength toothpastes, and Nordot rebranded to Ekkow to position itself as content infrastructure for AI and enterprise ecosystems.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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