AGP Executive Report
Last update: 11 hours agoHigher Ed + MarCom: Ohio State’s Scripps College of Communication is launching a new undergraduate certificate this fall that blends sports, photography, and strategic communication—aimed at careers spanning sports photojournalism, athletic communications, and sports marketing. Creator Economy: Arizona State rolled out a bachelor’s in content creation through its journalism school, sparking fast backlash over whether “influencer” degrees are legitimate and worth it. AI + Retail Discovery: New reporting highlights how generative AI is becoming a higher-intent shopping channel—driving more revenue per visit for retailers like Ulta and Etsy, even as OpenAI shifts away from standalone checkout. Digital Marketing + Legal: A federal appeals court said keyword bidding alone isn’t trademark infringement if the ad doesn’t visibly use the mark, but visible use in ad copy and customer communications can still trigger liability. Telecom + Events: In Davao City, Globe says Coastal Road connectivity should stay stable during Kadayawan festivities after network upgrades ahead of the Aug. 16 crowds. Agency/Comms Industry: CommSoft created a new Chief Revenue & AI Officer role to unite sales, marketing, and enterprise AI strategy.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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