WhatsApp Business Pricing: Meta will start charging businesses per message for service messages sent during the customer service window from Oct. 1, reshaping how banks, fintechs, retailers and telecoms budget customer communications. Ad Measurement Shakeup: A new report argues independent ad measurement outside TV is “dead,” pushing marketers to rethink how they buy and verify media. MarCom Leadership Moves: Lucid names new leaders across finance and marketing, while a fashion and media hiring roundup highlights fresh C-suite and creative appointments. AI Writing Tools: UltraHumanizer launches a free AI humanizer aimed at refining AI text with tone options and follow-up editing. Healthcare Scholarships: Dr. Ricardo Schwarcz and Dr. Stanley Sy open scholarship applications for future medical professionals, both centered on original essays and patient-centered goals. Sports Marketing: Nissan’s “Tell Them a Heisman Sent You” campaign returns with long-form YouTube and TV extensions featuring Heisman legends. Public Safety Tech: A Washington County 911 surge—515 calls during a power outage—shows how infrastructure failures strain emergency response. Policy & Security: FCC expands drone crackdown via exemptions and a proposed import ban, while encryption deadlines accelerate the push toward post-quantum readiness.