Telecom Monetization: Karnataka Power Transmission Corp (KPTCL) will commercialise surplus “dark fibre” on its 6,119-km optical ground wire network, keeping 12 of 24 fibre pairs for captive grid needs and leasing the rest via a bidding process—projected at ~₹130 crore fixed revenue over 15 years plus 40% of leasing revenue and co-location charges. MarCom & Loyalty Tech: Quest Apartment Hotels is upgrading Quest Advantage with Antavo, using Snowflake-connected guest data to drive more personalized rewards and communications. Rural Marketing Awards: RMAI’s Flame Awards Asia 2026 crowned Impact Communications as top agency (17 Golds) and UltraTech Cement as Client of the Year, highlighting rural engagement and last-mile activation. AI in Customer Service: A consumer advocate warns that AI-written complaint letters can backfire—hallucinated “legal” claims, inflated demands, and missed deadlines can worsen outcomes. Brand Authenticity vs Gen Z: Commentary argues brands can’t just borrow Gen Z slang; authenticity is tested when real-world youth movements demand action. Media Industry Cuts: E.W. Scripps layoffs hit WKBW in Western New York, with eight staffers set to be let go. Corporate Events: A roundup spotlights how event production partners are becoming essential for seamless hybrid experiences and content-ready outputs.