Creator Economy Ops: Brands are hitting creator-program overload across Instagram, TikTok and YouTube, pushing teams toward dedicated Creator CRM systems to centralize outreach, performance tracking and follow-ups as 2026 budgets tighten. Agency & Brand Wins: Interio by Godrej hired 22feet for end-to-end social media; Growth Jet Media acquired Radixtude to expand video-led storytelling; Mio won a 360-degree brand refresh mandate for MSE; Bunjy Digital named Shilpa Viswanath CEO with an AI-forward integrated model. Campaigns That Move Culture: Britannia Milk Bikis turned Thirukkural into a collect-and-learn pack; Apollo Tyres spotlighted Women in Blue via a women’s cricket journey film; BKT Tyres launched a 24/7 rider assistance push with Rakesh Bedi. MarCom in the Real World: Get Temp Number rolled out a virtual number service for short-term communication needs; ABS Ilorin FC signed Sports Flames Communications as strategic marketing partner. Industry Stage: India opened its Cannes Lions 2026 shortlist tally with eight shortlists across multiple categories.