AGP Executive Report
Last update: 4 hours agoAI & Marketing Tech: Adobe rolls out Firefly Foundry for enterprise teams to build custom AI models aimed at brand-consistent content. Data & Personalization: OptimizeRx launches a Natural Language Audience Builder to create and activate HCP audiences inside DSPs and agency planning tools. Customer Data Platforms: A new report forecasts the CDP market surging from $4.93B (2026) to $29.18B by 2035 as omnichannel personalization and AI analytics drive adoption. Creator Commerce: Ogilvy and TikTok Shop debut Singapore’s Live-Fluence League, a live commerce competition with a trackable sales leaderboard. OOH at Cannes: AdQuick runs a Cannes city-wide takeover to position OOH as “infrastructure for culture.” Healthcare Comms: The Leaf wins a digital mandate for Rainbow Children’s Hospital, managing content and reputation across 100+ unit-level social handles. Sustainability Claims: The Frank Co. launches a Green Claims Audit to help fashion brands prepare for the EU’s ECGT directive. Business Moves: Kaltura is named a Leader in Forrester’s virtual event management platforms; Sharp Canada partners with SKADI to add autonomous cybersecurity via Frostbow. Industry Spotlight: Lycoming College introduces a biomedical sciences major with pathways for medicine and science communication.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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