Read the latest news from regional and global sources, presenting different voices and perspectives.

Progressive Communications, Active FZ LLC Join Forces In APAC And UAE
(MENAFN- PRovoke) SINGAPORE - Singapore-based public relations consultancy Progressive Communications and UAE-based integrated marketing and communications agency Active FZ LLC have forged a strategic partnership to provide clients with seamless,...

May 30 - BBB Business Tip: Streamline your marketing with AI technology
As a business owner, one of the easiest ways to get started with artificial intelligence (AI) is in your company’s marketing. AI programs can help collect information about your customers, suggest products and services for their needs, and find...

Radicle Science appoints Liya Sharif Lancia as chief marketing officer
In a May 28, 2025, press release, health tech company Radicle Science announced a new addition to its leadership. Liya Sharif Lancia will join as chief marketing officer, bringing more than 20 years of experience in marketing and communications...

Lexicon hires two in marketing, CEO wins LR Rotary award
Lexicon, Inc. has expanded its marketing department with the hiring of Blake Curry as multimedia producer and Camryn Jacobs as content creator. “As Lexicon continues to grow, investing in a dynamic marketing team allows us to remain ahead of...

Top marketing takeaways from High Point Market
The panel DIY PR for Designers, with Jocelyn Hutt, Nile Johnson, Jacki Paulsen. Jennifer Smiga and Laurie Laizure. Image courtesy of Corral. By Cecile Corral High Point Market isn’t just for spotting trends—it’s also a place to sharpen your...

SECURE Perspectives: Jenna Hardie, Marketing/PR Director, HiveWatch
For this edition of SECURE Perspectives, the Security Industry Association (SIA) spoke with Jenna Hardie, director of marketing and PR at HiveWatch, a member of the Women in Security Forum (WISF) Steering Committee and IlluminateHER Subcommittee,...

ComCom warns 2degrees over satellite marketing
Now it's 2degrees in the LEO promises naughty seat The Commerce Commission has warned 2degrees that its May 2023 “No Giant Wait” advertising campaign may have breached the Fair Trading Act. The advertising claimed the telco would be able to offer...

Rivergate Marketing to Present Strategy Session at 2025 CSIA Marketing Workshop
Georgia Whalen, Christine McQuilkin, and Kirsten Leroij to lead “Building Your Essential Marketing Strategy Step by Step” at CSIA’s second annual Marketing Workshop in San Diego, California, on June 3, 2025. Arlington, MA - May 29, 2025 -...

NAR Appoints New Communications Leadership
The National Association of REALTORS® (NAR) has announced the appointment of two communications leaders to its executive team. Bennett Richardson has been named Senior Vice President of Marketing & Communications, and Raffi Williams joins as NAR’s...

Like athletes, students seeking jobs in sports marketing need to love the ‘grind’
Suffering through hundreds of rejection letters without giving up. Volunteering to cover a struggling sports team for no money and little fan interest. Working for hot dogs and soda for the opportunity to write about your college football team....

Campaign Breakfast Briefing: Leaders reach a consensus on critical marketing strategies
Campaign Middle East has successfully concluded its third event of the year – Campaign Breakfast Briefing: Marketing Strategies 2025 – which witnessed a room full of client-side marketers, agency and adtech leaders reaching a consensus to get back...

Marketing in Maritime Appoints Advisory Board to Steer Next Phase of Industry Community
Featuring leading experts from across the maritime and marketing industries, the Advisory Board has been created to provide advice and guidance as Marketing in Maritime expands its event activity and prepares to launch a learning and professional...

Richland One communications team wins 16 state PR awards
Pictured (l-r) are Karen York, executive director of communications; Rich Owensby, broadcast communications specialist; Ilyssa Weiner, public information manager; Amber Mackey, marketing coordinator; Gwendolyn Etheredge, executive assistant; and...

The Drum Awards for Marketing judges share what CMOs are really thinking in 2025
Our 2025 awards juries are made up of marketing leaders from around the world and, as part of our Judge of the Day series, we have been quizzing them on how they’re tackling today’s toughest challenges. Here, we bring together the key trends from...

Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard...

The Drum Awards for Marketing APAC 2025 winners revealed
Ikea Singapore scooped the Grand Prix and Bursty landed the President’s Award at The Drum’s flagship awards show in Asia. Taking home the Grand Prix this year is ‘The Resten Bag’ by The Secret Little Agency for Ikea Singapore. Its ‘Complete Sleep’...

Marketing in 2025: A Personalized, Interactive, and Immediate Landscape, According to Marketing Director Alessandra Barreto
Share Share Share Share Email In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build brand loyalty,...

Unicommerce inducts two senior leaders to head Operations and Marketing
Image Courtesy: Unicommerce The executive team at Unicommerce eSolutions Limited has grown, the company has stated. The business has appointed Divya Sharma to handle Unicommerce’s marketing department and Abhishek Mangaraj to oversee operations...

Consumer Trust in Fashion Marketing: Influencers vs. Brand Advertising
Leena Jain, Post Graduate Academic Scholar, Department of Fashion Management Studies, National Institute of Fashion Technology, Ministry of Textiles, Govt of India, Daman Campus. Dr Vidhu Sekhar P, Assistant Professor, Department of Fashion...

Sheraton Oman Hotel appoints new Marketing Manager
Muscat: Sheraton Oman Hotel is pleased to announce the appointment of Aziza Gharbi as the hotel’s new Marketing Manager. Aziza holds a Master’s degree in Tourism Management and brings over a decade of experience in the hospitality industry. She...