Edward Asare leads panel on AI and Communication at IPR knowledge sharing summit

Communications professional Edward Asare moderated a high-level discussion on “AI for Impact in Africa – The Communication Need” during the 2025 Public Relations Knowledge Sharing Summit organized by the Institute of Public Relations (IPR) Ghana...

Personal Data and Direct Marketing: Key Takeaways from the Credit Base Conviction

INTRODUCTION Credit Base (HK) Limited ("Credit Base"), a Hong Kong-based debt collection agency, was recently convicted of two direct marketing offences under the Personal Data (Privacy) Ordinance ("PDPO"). The West Kowloon Magistrates’ Court...

“Skipping those calculations can come back to bite you” – The marketing equation that cost us $300,000

Share Tweet Share Email Written by Evgenii Kuznetsov, founder of CATCH Tech and CMO at affiliate marketing agency 2QL Corp Even data-driven marketers make calculation mistakes sometimes, and in our case, it was a mistake worth $300,000. As a...

Future Fuels Unlocks Historic Geophysical Survey Data; Marketing Update

VANCOUVER, BC, BC / ACCESS Newswire / October 6, 2025 / Future Fuels Inc. (TSXV:FTUR)(FSE:S0J)(OTCQB:FTURF) ("Future Fuels" or the "Company") is pleased to announce that it has acquired high resolution geophysical data that covers the Mountain...

Northern Ireland’s Big Marketing Meet Up Returns To ICC Belfast This November

Global brand leaders and creative disruptors to come together at BMMU Belfast 2025 to share ideas, experiences and fresh perspectives Marketers across Northern Ireland are preparing for a powerful day of inspiration as the Big Marketing Meet Up...

State Farm appoints Michelle Russo as first chief communications officer

BLOOMINGTON, IL: State Farm Mutual Automobile Insurance Company has appointed Michelle Russo as its first chief communications officer. In the newly created role, Russo will lead a communications strategy that includes corporate, brand, internal...

IPRA president unveils vision to heal world through communication                                 

By Kingsley Webora TANKEH The newly elected president of the International Public Relations Association (IPRA), Esther Cobbah, has declared that she is on a mission to harness the power of strategic communication to address pressing global...

The Six-Step Guide to Data-Driven Marketing with Segmentation

Precise targeting is the foundation of successful direct mail campaigns. With relevant and timely messaging, brands can spark meaningful conversations and create opportunities to convert new customers. But how do you segment your clients'...

How banks beat the insurance industry on client communication 

iStock.com/LumiNola Restoration contractors are flagging their inability to reach customers during catastrophe response as an industry-wide problem — but there are a few simple fixes, one of which is already being used by banks, experts tell last...

Healthcare Communication Isn’t Just About Crises

By Winnie Gor Going by recent happenings in Africa’s healthcare sector, most hospitals only think about public relations (PR) when public trust is already damaged, perhaps by a negative patient story that has gone viral on social media or when...

CORRECTION FROM SOURCE: Appia Announces Engagement of Marketing Firm Aktiencheck.de AG and Updates for Non-Brokered Private Placement and PCH Transaction

Breadcrumb Trail Links Newsfile Article content Appia Rare Earths & Uranium Corp is issuing a correction to the previously disseminated press release dated October 6th, 2025. The press release incorrectly stated that the Campaign is anticipated to...

Private View by UAE-based retail marketing leader Mohamed Felfel

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Mohamed Felfel, Senior Manager –...

Meet 24 marketing leaders at the Campaign Saudi Briefing this October

This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia. On Thursday, 16 October, at...

Danone CMO Linda Bethea on re-engineering marketing for GLP-1 era

The multinational food and beverage brand’s chief marketer for North America shares how it is using AI, retail media and protein-rich innovation to adapt to consumers who are eating less – but expecting more.Linda Bethea has built brands across...

Marketing to the ‘Core’: Agency staff celebrate as Shannon firm wins prestigious prize

STAFF of a marketing agency based in the Shannon Free Zone are celebrating after the firm landed a major award. Core Optimisation was named Large Agency of the Year at the Irish eCommerce awards 2025. The prize comes as the firm marks its 10th...

Social Media Marketing Conference to Take Place on 16 October in Stellenbosch

Stellenbosch has announced that it is to host the Social Media Marketing Conference 2025 on 16 October. The event is for marketers, brand managers and content creators who want to stay ahead in the fast-changing world of social media. The...

W Communications eyes expansion in APAC and Middle East

W Communications is expanding its presence across the Asia Pacific region, with plans to open multiple new offices over the next 24 months. The agency is also considering acquisitions to accelerate its growth in the region. This comes as the...

Indegene acquires BioPharm to advance AI-driven life sciences marketing

Indegene has announced a strategic agreement to acquire BioPharm Communications, a specialised pharmaceutical marketing and media services agency. Under the terms of the deal, BioPharm – currently part of Omnicom Health Group – will be fully...

Shamal Holding appoints Omnicom as integrated marketing and communications partner

Shamal Holding has appointed Omnicom Group as its fully integrated marketing and communications partner, following a competitive multi-agency pitch. The collaboration marks a significant step in the Dubai-based investment firm’s growth journey,...

After hours with Sujay Rachh, chief marketing officer, Nuvama Group 

The Job My core focus is to establish Nuvama as the most valuable wealth management brand in India. While the group has a 25-year legacy, the Nuvama brand itself is just about three years old. This makes building trust and credibility across our...