Influential Women Spotlights Jackie Graziano: Providing Two Decades Of Strategic Marketing And Communications

RYE, NY, UNITED STATES, September 7, 2026 /EINPresswire.com/ -- Today Media Marketing Leader Champions Curiosity, Authenticity, and Empowering Others Through an Evolving Media Landscape

Rye, New York – Jackie (Sciortino) Graziano is a strategic marketing and brand leader whose more than 20-year career has been defined by innovation, integrated communications, and a passion for helping organizations connect meaningfully with their audiences. With extensive experience spanning media, advertising, and public relations, Graziano has worked with global brands, startups, and nonprofit organizations while developing a reputation for building strong brands, shaping compelling narratives, and supporting sustainable business growth.

Graziano currently serves as Head of Marketing at Today Media, where she oversees print, digital, and experiential marketing initiatives across the company’s New York regional media brands. In a rapidly changing media environment, she brings a broad perspective shaped by experience across multiple generations of media, from traditional print publications to today’s increasingly integrated digital ecosystem.

Throughout her career, Graziano has held roles associated with prominent organizations including American Express, AARP, and Time Inc. These experiences have allowed her to develop a comprehensive understanding of how organizations can use marketing and communications to strengthen their brands, engage audiences, and achieve business objectives. Her career reflects an ability to adapt as consumer and business behavior, technology, and communications channels continue to evolve.

Graziano believes that the enduring strength of media lies in its ability to establish trust and create meaningful connections with communities. While the industry has changed dramatically, she continues to see significant value in combining established media channels with digital platforms, social media, events, email, partnerships, and performance-driven marketing. For her, successful marketing is not about choosing one channel over another but about creating cohesive experiences that meet audiences where they are.

One of the most significant challenges facing advertising and media today, according to Graziano, is the speed at which the landscape continues to evolve. Consumer behavior changes quickly, platforms shift, and brands compete for attention across an expanding number of channels. These realities require media companies and marketing leaders to remain agile, creative, and willing to adapt.

At the same time, Graziano sees substantial opportunity in authenticity and connection. Audiences increasingly seek trusted voices, meaningful experiences, and content that reflects their communities and interests. This environment reinforces the importance of credible media brands and presents opportunities for organizations that can establish genuine relationships with their audiences.

Graziano also emphasizes the growing importance of integrated storytelling. The most effective campaigns are no longer limited to a single advertisement or platform. Instead, they can connect print, digital, social media, events, partnerships, and community engagement into a unified brand experience. By bringing these elements together strategically, organizations can create stronger and more memorable connections.

For Graziano, remaining relevant does not mean abandoning the fundamental qualities that make a brand valuable. Trust, credibility, creativity, and genuine connection remain essential. The opportunity for today’s marketing leaders is to continue evolving while preserving those qualities and finding new ways to communicate them.

Her philosophy extends beyond marketing strategy and into leadership. Graziano is passionate about mentoring others and creating empowered teams where individuals can collaborate, develop their abilities, and recognize their own potential. Whether in the workplace or mentoring with HerHonor Mentoring, she believes leadership is not simply about managing people or achieving business results. It is also about creating an environment where individuals feel supported, challenged, inspired, and empowered to evolve.

A central theme throughout Graziano’s approach to leadership and professional development is curiosity. She believes that people should maintain a willingness to learn regardless of where they are in their careers. Asking questions, exploring new ideas, embracing challenges, and remaining open to change can create opportunities for growth that may not otherwise emerge.

Her philosophy is particularly relevant to professionals entering industries that are changing at unprecedented speed. Skills can be taught, industries evolve, and job responsibilities change, but curiosity provides the motivation to continue learning. Graziano encourages young professionals, particularly young women, to challenge themselves, step beyond their comfort zones, share their ideas, and recognize that their perspectives have value.

Her own success, she believes, ultimately comes down to loving what she does. Over more than two decades, her career has included different roles, challenges, and successes, yet her passion for marketing and communications has remained a consistent source of motivation. She considers fulfillment increasingly important and recognizes that meaningful success cannot always be measured by a dollar amount or traditional professional achievement.

Her academic background has provided a strong foundation for her marketing leadership. Graziano earned a Bachelor of Science degree with a major in Marketing from the State University of New York at Oswego and later earned an MBA in Marketing from Hofstra University. She has also completed CMO Foundations: Driving Innovation, further supporting her commitment to contemporary marketing leadership and strategic innovation.

For Graziano, success is ultimately about more than professional accomplishments. It is about passion, purpose, meaningful relationships, balance, and being present for the people around her. By staying curious, embracing change, and helping others thrive, she continues to bring a people-centered perspective to the constantly evolving world of marketing and media.

Learn More about Jackie S. S. Graziano:

Through her Influential Women profile, https://influentialwomen.com/connect/jackie-graziano

Influential Women

Influential Women provides a platform where women from all backgrounds can connect, share their perspectives, and create content that empowers themselves and others. Through storytelling, thought leadership, and creative expression, Influential Women amplifies voices that inspire change.

Editorial Team
Influential Women
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