Oktopost adds LinkedIn executive and employee mention tracking to Social Inbox

Oktopost said it is one of the first LinkedIn Marketing Partners to use LinkedIn’s new Member Delegation Extension API, giving B2B teams visibility into mentions of delegated executives and employees. The rollout also lets users tag LinkedIn connections and followers directly from Oktopost.

Why it matters: - B2B marketing teams can now monitor LinkedIn activity around executives and employees, not just the company page. - The update helps teams spot mention-driven engagement opportunities that may otherwise go unseen. - Oktopost says the feature set supports both visibility and follow-up, which could make LinkedIn engagement easier to manage at scale.

What happened: - Oktopost announced it is among the first LinkedIn Marketing Partners to integrate LinkedIn’s new Member Delegation Extension API. - The integration uses LinkedIn’s secure, permission-based delegation framework. - Individuals can authorize approved partners like Oktopost to support specific activities on their behalf while keeping control of profile access. - The rollout adds notifications for delegated executives or employees mentioned in LinkedIn posts. - The rollout also enables tagging of LinkedIn connections and followers directly through Oktopost.

The details: - When someone mentions a delegated executive or employee in a LinkedIn post, Oktopost surfaces the mention in Social Inbox if the person has connected their LinkedIn profile to Oktopost. - Marketing and communications teams can assign those mentions to colleagues for follow-up. - Mentions also appear in Oktopost Social BI reporting alongside company page activity. - Once a profile is connected, executives and employees can tag first-degree connections and followers from Oktopost. - Oktopost frames the workflow as four steps: see, assign, measure and engage. - The company said the feature addresses a long-standing gap for teams that can see company page activity but have less visibility into mentions of individual employees.

Between the lines: - The partnership extends social listening and engagement beyond owned brand channels into personal-professional networks. - That matters because executive and employee profiles can drive conversations that are more personal and potentially more influential than corporate posts. - LinkedIn is leaning on approved partners to expand what businesses can do without giving up permission controls.

What's next: - The new mention notifications and connection/follower tagging are rolling out to Oktopost customers. - Oktopost said the features will continue to feed into Social Inbox and Social BI as customers connect their LinkedIn profiles. - The company’s website is available at more information.

The bottom line: - Oktopost is moving LinkedIn management from the company page to the people behind the brand, with delegated access designed to keep control with the individual while giving teams more visibility and response options.