Brick Marketing to host free webinar on AI SEO

Brick Marketing will host a free, 60-minute webinar on Sept. 16 to show businesses how to improve visibility in both search results and AI-generated answers. The Boston agency says the session will focus on practical steps for stronger brand authority, better online consistency and more useful AI search signals.

Why it matters: - AI-generated answers are changing how buyers discover brands online. - Brick Marketing says companies now need content and site signals that help AI platforms understand, trust and recommend them. - The webinar is aimed at teams that already do SEO but want to adapt to AI-driven discovery.

What happened: - Brick Marketing will host a free webinar, “AI SEO: Get Your Brand Seen and Chosen Online,” on Wednesday, Sept. 16, 2026, at 3 p.m. Eastern. - The session will run 60 minutes and is open to business owners, marketing leaders, sales leaders and communications professionals. - Registration and webinar details are available here. - The live session is free, and participants who cannot attend can register for the replay recording after the event.

The details: - The webinar will explain how AI SEO, Generative Engine Optimization and Answer Engine Optimization work alongside traditional SEO and content marketing. - Attendees will learn how platforms including ChatGPT, Google Gemini, Claude, Perplexity and Microsoft Copilot interpret business information and choose which brands to mention. - The program is designed for people without a technical background. - The session will translate AI search concepts into actions for websites, content calendars, company profiles, media outreach and sales materials. - The presentation will distinguish between appearing in an AI response and earning a meaningful recommendation. - The discussion will focus on accuracy, consistency and credibility in the information AI systems can find about a business online. - Nick Stamoulis, president of Brick Marketing, said companies need to make it easy for AI platforms to understand who they are, what they offer, who they serve and why their expertise is credible. - Stamoulis said the webinar will give business and marketing leaders a framework for improving those signals so their brands have a better chance to be seen, cited and chosen. - Stamoulis and Katherine Tsoukalas, Brick Marketing’s director of marketing, will lead the webinar. - The presenters will cover how AI platforms crawl and interpret website content. - The presenters will also address how clear site structure supports machine understanding. - The webinar will explain why consistent company information across websites, articles, profiles and trusted third-party sources matters. - The session will cover content depth, topic alignment, entity recognition, structured data, citations and brand messaging. - Attendees will see why a company website should clearly communicate services, audiences, expertise, locations and proof of experience. - The webinar will connect those elements to service pages, educational resources, frequently asked questions, company background information and thought leadership. - Brick Marketing will discuss brand citation audits, visibility monitoring, content reviews and the refinement of authority signals over time. - Participants will leave with a clearer sense of what to evaluate, which gaps may be limiting visibility and how to prioritize improvements for people and AI systems. - A separate information page for Brick Marketing’s AI SEO, GEO and AEO services is available here.

Between the lines: - Brick Marketing is framing GEO and AEO less as separate tactics and more as extensions of existing SEO, content, PR, brand and reputation work. - That approach suggests the agency sees AI search visibility as an ongoing brand-management problem, not a one-time technical fix. - The emphasis on citations, structured data and consistent messaging also points to the growing importance of source quality in AI search results.

What's next: - Brick Marketing expects attendees to use the webinar’s framework to identify visibility gaps and strengthen their online authority signals. - The company says the replay will be available for people who register but miss the live session. - More company information is available here.