Meg Tiffany named president and CCO as Britton founders retire

Britton Marketing & Design Group has promoted Meg Tiffany to president and chief creative officer as founders Sue and Jeff Britton retire after two decades. The move hands leadership of the Fort Wayne agency to a longtime creative executive as it looks to expand services and preserve its human-centered culture.

Why it matters: - Britton Marketing & Design Group is entering a new leadership era after two decades under its founders. - The succession keeps the Fort Wayne agency in place as a national boutique player serving brands across the country. - The change matters for clients and staff because Britton’s leadership says the handoff is meant to preserve the agency’s culture while adding new creative direction.

What happened: - Britton Marketing & Design Group named Meg Tiffany president and chief creative officer. - Founders Sue and Jeff Britton are retiring after starting the agency in 2006. - The agency is headquartered in Fort Wayne, Indiana. - Tiffany joined Britton in 2024 as agency director. - Tiffany previously held senior roles with Vera Bradley, Under Armour, Rakuten and Wegmans. - Tiffany graduated from Indiana University with a Bachelor of Fine Arts in visual communication and graphic design. - Tiffany serves on the board of the Vera Bradley Foundation for Breast Cancer.

The details: - Britton has grown into a full-service boutique agency with national reach. - The agency’s core work includes brand strategy, design, photography and lifestyle brand marketing. - Britton counts Vera Bradley, Peter Millar, Pyrex, Anderson Tuftex, Arhaus, CandleScience, Zesty Paws and Epson among its clients. - Sue Britton said the founders identified Tiffany early as their successor. - Sue Britton said Tiffany brings fresh ideas and marketing thought leadership. - Mark Alfieri, founder and CEO of BrandStar, said Tiffany is a strong cultural fit. - Alfieri said Tiffany will expand creative services and deepen the agency’s investment in its team. - Britton operates within the BrandStar ecosystem, which gives the agency access to marketing, media and production capabilities across BrandStar’s portfolio. - Britton is a women-led boutique creative agency. - Britton says it helps lifestyle brands define their positioning and connect with audiences.

Between the lines: - The succession suggests Britton is trying to protect what made the agency valuable while updating leadership for a more competitive marketing landscape. - The BrandStar backing gives Tiffany room to scale without changing Britton’s boutique identity. - The emphasis on culture and people signals that continuity may be as important as growth in this transition.

What’s next: - Tiffany will lead Britton’s creative direction and day-to-day leadership. - Britton is expected to expand its creative services under Tiffany. - The agency will likely lean more on BrandStar’s broader resources while keeping its current brand position. - Sue and Jeff Britton’s retirement closes the founders’ chapter and starts the next phase for the agency.

The bottom line: - Britton is betting that a seasoned internal successor can grow the agency without losing the creative culture that built its reputation.