PR Consultants Group adds Impact PR to New York network

PR Consultants Group has added Impact PR & Communications to its independent nationwide network, expanding senior-level PR coverage in New York’s Hudson Valley and Albany markets. The move gives clients access to local expertise in the state while extending the network’s multi-market communications reach.

Why it matters: - PR Consultants Group is adding deeper New York market coverage at a time when regional, crisis and multi-city communications work increasingly needs local expertise. - The network model lets clients keep one primary agency relationship while tapping senior specialists across more than 50 U.S. markets. - The addition is positioned to help organizations manage earned media, events and reputation work without hiring multiple agencies.

What happened: - PR Consultants Group named Impact PR & Communications, Ltd. the newest member of its independent PR network. - The addition broadens the network’s reach in the Hudson River Valley and Albany markets. - Elizabeth Edwards, president of PR Consultants Group, said the move strengthens value, expertise and experience inside the consortium. - Filomena Fanelli, CEO and founder of Impact PR & Communications, said joining the network gives the firm a way to bring local insight to multi-state and national PR work.

The details: - PR Consultants Group was founded in 2000. - The network includes senior-level public relations and marketing consultants in more than 50 U.S. markets. - Member firms can work together or separately on client projects. - The network is built around independently owned firms led by agency principals with decades of experience. - PR Consultants Group says clients can activate senior crisis communicators, public affairs strategists, political specialists, digital experts and industry-specific practitioners as needs change. - The model is designed to avoid the cost, ramp-up time and fragmentation of hiring multiple agencies. - Impact PR & Communications is based in Lagrangeville, New York. - Impact PR was founded in 2014. - The firm serves clients in media relations, copywriting, reputation management, thought leadership, community engagement, crisis communications and social media. - Impact PR focuses on community banks, credit unions, real estate companies, tourism and hospitality businesses, and nonprofit organizations. - Impact PR was named CommPRO’s “Nation’s #1 PR Agency” in August 2025. - Impact PR was also named the SBA’s “Women-Owned Small Business of the Year” in 2024.

Between the lines: - PR Consultants Group is betting that clients want national reach without the overhead and hierarchy of a traditional holding-company agency. - The network is also leaning into AI-era communications, with services that include AI public relations, answer engine optimization, generative engine optimization and AI visibility strategy. - The release argues that earned media and authoritative content now shape how AI assistants describe organizations in search results and answer summaries. - It cites late-2025 research saying 96% of content cited by AI assistants comes from PR-generated material. - It also cites a fivefold increase in press release citations in AI-generated answers from July to December 2025, AI-referred traffic that converts three to four times better than traditional organic search, and a Gartner forecast that traditional search traffic will fall 25% by the end of 2026.

What's next: - PR Consultants Group is likely to use the new partnership to support organizations operating across New York and other multi-market assignments. - Impact PR can now plug into the network’s broader bench of senior specialists for regional, national and international campaigns. - The network’s pitch to clients is simple: one lead agency, broader specialty support and faster activation across markets.

The bottom line: - The partnership expands PR Consultants Group’s New York footprint while reinforcing its core sales pitch: senior-level communications support across the country without the complexity of a big-agency structure.